Work
Brand and creative direction for hospitality. Three projects, three different problems: a club that lost its name overnight, a system that had to carry fifty events without being redrawn, and an office that could only be in Washington.
01/03
01
The Aurelian
HOSPITALITY BRAND IDENTITY · 2026
The senior team at Paramount Club brought me in to bring the club's new name to life: a new logo, a new mark, a three-venue system, and a full rollout in just over a month. The reveal sold out in a week.
500+
30
RSVPs in the first hour
projects projects for a single event
02/03
02
Paramount Club
HOSPITALITY: EVENT BRAND SYSTEM
Event creative · Print & digital signage · Sub-brand systems · Partner lockups · Photography direction · Motion & screen content · Email & social
50
0
1
photo library, thousands of photos
events carried on one system
rebuilds, evolved, never replaced
03/03
03
ExecOnline DC
WORKPLACE ENVIRONMENT & NAMING
Workplace environment · Naming system · Mural commission & art direction · Signage & wayfinding
1-5
8
1
commissioned muralist,
creative team, built up from one person making decks
rooms named for DC neighborhoods