BRAND & CREATIVE DIRECTION — HOSPITALITY

Places people choose to spend time.

I build brands for hospitality, clubs, cafés, wellness, and the programmes that fill them. Fifteen years leading brand and design teams. most recently running the entire brand function for a members' club in midtown Manhattan.


New York · 15 years leading brand & design

SELECTED WORK

01/03



01

The Aurelian

HOSPITALITY BRAND IDENTITY · 2026

The senior team at Paramount Club brought me in to bring the club's new name to life: a new logo, a new mark, a three-venue system, and a full rollout — in just over a month. The reveal sold out in a week.

500+

30

RSVPs in the first hour

projects in a month


SELECTED WORK

02/03



02

Paramount Club

HOSPITALITY: EVENT BRAND SYSTEM

Event creative · Print & digital signage · Sub-brand systems · Partner lockups · Photography direction · Motion & screen content · Email & social

50

0

1

photo library, thousands of photos

events carried on one system

rebuilds, never replaced


SELECTED WORK

03/03



03

ExecOnline DC

WORKPLACE ENVIRONMENT & NAMING

Workplace environment · Naming system · Mural commission & art direction · Signage & wayfinding

1-5

8

1

commissioned muralist, credited by name

creative team, built up from one person making decks

rooms named for DC neighborhoods