BRAND & CREATIVE DIRECTION FOR HOSPITALITY
Places people choose
to spend time.
I build brands for hospitality, clubs, cafés, wellness, and the programs that fill them. Fifteen years leading brand and design teams, most recently running the entire brand function for a members' club in midtown Manhattan.
NEW YORK · BRAND & CREATIVE DIRECTION
The Aurelian
HOSPITALITY BRAND IDENTITY · 2026
A club that lost its name overnight, renamed and rebuilt in just over a month.
Paramount Club
EVENT BRAND SYSTEM · 2024-2026
Fifty events through one frame, without
the system being replaced once.
ExecOnline DC
WORKPLACE ENVIRONMENT & NAMING · 2022-2023
An office fit out argued into a brand project, and murals by a DC artist.
Opening something, renaming something, or trying to make a brand hold together across fifty touchpoints?
I take on brand and creative direction for hospitality, in house or as a consultant.